Press conference for the presentation of Salone del Mobile 2015 at Allianz Tower - CityLife
February 10th at Allianz Tower – CityLife the 54° edition of Salone del Mobile 2015, fair internationally recognized as a reference in the design sector, was presented. The 35° floor of the Tower designed bu Arata Isozaki hosted press and influencers, gifting the participants with a unique frame and panorama of the changing Milan. The conference was opened with the welcome speech of the CEO of CityLife Armando Borghi, whom expressed his proud about being able to host such an event and reaffirmed CityLife’s attention to the architecture and design world – boasting designers of the caliber of Zaha Hadid, Arata Isozaki and Daniel Libeskind. The day proceeded with the interventions – moderated by the RAI journalist Monica Maggioni- of the President of Salone del Mobile Roberto Snaidero, who announced the next edition news, of the architect Michele de Lucchi, of the President of Assoufficio Marco Predari and of Attilio Stocchi, curator of the Favilla project. The event ended with the cheers of the Mayor of Milan Giuliano Pisapia, who at the end of the conference reached the 50° and last floor of Allianz Tower, that allowed him to admire Milan’s breathtaking panorama.