Who we are
The company behind the redevelopment project of Milan’s former historic Fiera district
CityLife is the company wholly owned by the Generali Group
In 2005, CityLife won the international competition with a masterplan designed by three world-renowned architects: Zaha Hadid, Arata Isozaki, and Daniel Libeskind. Together, these “starchitects” developed the overall design of the area, defining its functions and its relationship with the existing cityscape. Their collaborative process brought together diverse architectural visions and cultural influences from different countries, resulting in a forward-thinking, global approach.
At the heart of the project are two key elements: the Three Towers, symbolising transformation and progress, and the vast 178,000-square-metre public park, which acts as a green link between northwest Milan’s natural areas and Parco Sempione.
The goal is to redefine the former Trade Fair district into a modern urban hub, featuring one of Europe’s largest pedestrian zones and a carefully balanced mix of residential spaces, offices, retail, and services, offering a new way of living in Milan.
The full vision of the district will be realised by 2026, when CityWave, the final project designed by the Danish architectural firm BIG, will be completed.
178.000
Sqm of parkland
2.000
Trees
455.000
Sqm of redevelopment area
2005
The year CityLife won the international competition to redevelop the historic Fiera Campionaria site
Mission
CityLife is considered one of Milan’s most iconic districts.
Sustainability, quality of life, and services are the key features that define it: a complex and balanced mix of public and private functions, including residences, offices, shops, green areas, and pedestrian zones.
All of this is set within a 178,000-square-meter park with more than 2,000 trees, where everyone can spend time walking in contact with nature and where sports, cultural, artistic, and social events are held throughout the year.
Today, CityLife stands as a model of urban transformation and excellence—qualities that have made it the first district in the world to achieve Platinum-level certification in the international standards LEED for Cities and Communities, WELL for Community, and SITES for Existing Landscape.
Vision
The ambition is to transform CityLife over the years into a true laboratory for innovation and smart city development, with the goal of building a leading community in Europe. This will be achieved through the implementation of new technologies integrated into a digital platform, designed to further enhance the user experience within the district and bring tangible benefits to citizens in terms of quality of life, environmental sustainability, and social well-being. This vision is also supported by the creation, in 2024, of SmartCityLife Srl, a company responsible for the maintenance and management of CityLife’s park and public areas, in agreement with the Municipality of Milan.
Through its work, CityLife will continue evolving into an increasingly smart and connected district.
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